のれん分け · 프랜차이즈
25 Lacs to build and capitalise your Kappa Maki.
You are putting 25 Lacs into your own business. 15 Lacs builds the store. 10 Lacs stays with you as working capital.
- 15L
- To build the store
- 10L
- Your working capital
- 3.6 to 3.7L
- Monthly break-even
- 5 to 6L
- Target monthly sales
Franchisee owned, franchisee operated. Live kitchen in daily service. No fee to enquire.
Where the money goes
15 Lacs to build it. 10 Lacs to protect it.
Initial deployment
15.00L
- Brand fee: licence, SOPs, training, launch
- 3.50L
- Equipment and kitchen
- 6.00L
- Interior, counter and signage
- 3.00L
- Technology and POS
- 1.00L
- Initial stock
- 1.50L
Rent, security deposit and local licences sit outside this figure. Exact numbers come in writing once we see your site.
Working capital reserve
10.00L
This is your money, kept in your account. It covers salaries, rent, stock, marketing and repairs while the store finds its rhythm.
- Not a franchise fee
- Not Kappa Maki revenue
- Not extra capex
- Not for store construction
From the founders
We started Kappa Maki because we wanted good sushi, bao and ramen made fresh at a counter, close to home. We built the recipes, then built a kitchen small enough for one owner to run well.
We would rather work with a few people who are at their own counter, know the menu, and care how the rice tastes on a slow Tuesday. The numbers below are the same ones we use ourselves.
Dhawal & Himani
Founders, Kappa Maki
Run the numbers
Move the slider. See the month.
The same cost structure we operate on: 32% food and packaging, 1 Lac staff, 1 Lac rent, 7% franchise fee plus marketing. No aggregator commission assumed.
Monthly sales
5.5L
- Food and packaging (32%)
- 1.76L
- Franchise fee + marketing (7%)
- 0.39L
- Staff
- 1.00L
- Rent
- 1.00L
- Utilities and other
- 0.22L
- Total cost
- 4.37L
Operating surplus
1.14L
Operating margin 20.6%
Commercially viable. This is the range to plan around.
Payback on 15L
~13 months
Payback on 25L
~22 months
Illustrative only. Operating surplus is shown before tax, depreciation, interest and exceptional expenses, and payback is a simple surplus calculation, not a guaranteed return. Your rent, staffing and utilities will differ by city and site. The first three months carry no royalty, so the actual surplus during that period is higher.
What we charge
7% of sales. The first three months are free.
5% is the franchise fee. 2% goes into the brand marketing fund. We keep it simple and transparent. And for the first three months, no royalty at all. We build the business together before the percentage kicks in.
The operating model
Who does what.
You own and run
- Own the store and the P&L
- Hire and employ the team
- Daily operations and service
- Inventory and vendor payments
- Rent, utilities and cash management
- Licences and food-safety compliance
- Local execution of marketing
Kappa Maki supplies
- Brand, trademark and store design standards
- Menu, recipes, portioning and costing
- SOPs for kitchen, service, opening and closing
- Franchisee, kitchen and service training
- POS, sales reporting and a central dashboard
- Approved suppliers and procurement standards
- Brand campaigns, creative and launch framework
- Store audits and product consistency checks
We prescribe, train, monitor and audit. You execute and operate.
The ramp
A new store takes time to mature.
Months 1 to 2
3.0 to 3.6L · About 60% of target
Finding the rhythm
Months 3 to 4
4.0 to 4.8L · About 80% of target
Modestly profitable
Month 5 onward
5 to 6L · 100% of target
Target operating range
This is why the 10 Lac reserve exists. It carries the store while it finds its feet.
What each number means
Reading the sales bands.
Below 3.6L a month
The store will use some working capital. That is why the reserve is there.
4L a month
The business functions, but the cushion is thin and returns are slow.
5L a month
Commercially viable. This is the number to plan around.
6L and above a month
Attractive surplus, and the store gets stronger as sales grow.
Delivery
The store works without aggregators. Then they add volume.
Base case is clean
Every number on this page is built on dine-in, takeaway and direct orders, with no aggregator commission assumed.
Separate delivery pricing
Swiggy and Zomato get their own menu: bundles, boxes and combos built for a higher basket, not a copy of counter pricing.
Who we look for
The right partner.
- 25 Lacs of total capital, apart from rent and deposit
- An owner who is at the counter day to day
- Real interest in food and how it is served
- Knows the city, ideally has a site in mind
Cities in focus
- Delhi NCR
- Chandigarh
- Jaipur
- Ludhiana
- Dehradun
- Amritsar
Somewhere else? Tell us your city in the form.
How it works
Six steps, starting today.
Enquiry
You are hereYou send the form
Discovery call
Within 2 working days
Location review
1 to 2 weeks
Agreement
1 week
Setup and training
8 to 12 weeks
Launch
We open with you
Start here
Let's talk.
Two minutes to fill in. Someone from our team calls you within two working days. No fee, no obligation.